A price needs a reason behind it.

What a comparative market analysis can tell you—and what an online estimate cannot see.

A comparative market analysis, or CMA, is an agent's assessment of how a property fits the market. It is a pricing tool, not a lender's appraisal, guaranteed sale price or instant offer.

Start with the property

Condition, layout, usable space, land, access, parking and improvements affect the comparison. Two properties with similar square footage can compete for different buyers. Photos and a walk-through help identify differences that a basic database entry may miss.

Choose relevant comparisons

Recent closed sales provide evidence of completed transactions. Active listings show present competition. Pending transactions can add context, although the final terms may not yet be public. An agent should explain the selection, date range and geography rather than simply averaging asking prices.

Put the differences in context

Acreage, location, lot ownership, financing eligibility and deferred maintenance can change a property's market. Manufactured homes on rented lots require different comparisons from homes sold with land. Commercial property requires its own review of use, occupancy and income information.

Discuss a pricing approach

Ask what supports the suggested range, what could change the conclusion and how pricing relates to your timing. Consider preparation costs and estimated selling expenses alongside the price. Revisit the plan when new competing listings, showing feedback or offers provide better information.

What to send us

Share the address, approximate condition, recent improvements and your intended timing. We will use that information to begin a property-specific discussion and determine the next steps for a CMA.

General information, not a property-specific determination or legal, tax, lending or engineering advice. Applicable agreements and the relevant authorities govern your situation.